Everyone would like to make money, and the internet is certainly a good way to do it. Ecommerce will only grow as new devices and ways of doing business online expand, and online marketing offers a way to work from home at your own pace. Furthermore, startup costs can be some of the lowest found in any business. While one should not expect easy money with minimal work, online marketing still offers unique opportunities.
How to build a webstore
An internet store is a business, and like any other business, it needs to start with an idea. From selling your own products to product reviews and affiliate marketing, there are many types of websites. Since affiliate marketing (see link for various articles on the topic) the method that most people start out with, it is what this article will concentrate on. However, most of the following can be used when starting any type of website. The most important thing is to have an idea of what market will be targeted and how.
As a general rule, beginning web marketers need to start out with small, niche markets that concentrate on a narrow topic. Larger sites the target broader markets can come later. Using free keyword tools or paid ones, find keywords that have enough traffic to make targeting them worthwhile, but are not so popular that there is too much competition to rank high in the search engines for them. How to find a niche covers this process in more detail.
Choosing a domain name and hosting
While it is possible to host a website with a free service, those who want full control over their sites should get a domain and hosting for it, which are both inexpensive. Consider these points about domain names before making a purchase. Some popular domain name registries that also provide hosting include Name Cheap and GoDaddy. If not going with the hosting of the domain registry, any reputable hosting service, such as Just Host where this site is located, will work fine.
Choose a website platform
A website building software can make creating a website a breeze and is a must for a beginner. There are three primary ways to go about this:
- Use a dedicated affiliate website builder software. Some potential software that can serve this purpose can be found at Site Builder Software. This software has the advantage of making the process of creating affiliate websites very quick and easy. However, a dedicated software often lacks the flexibility to grow a site the way many people want to over time.
- Create a HTML website. HTML websites are very flexible and are relatively easy to create with templates and a little practice. Unlike PHP sites, there is no need for databases and all the code and content on any page can be viewed easily. There are a lot of software programs that can assist in creating HTML sites. A recommended one for beginners in affiliate marketing or creating other HTML websites can be found at XsitePro2 review. It is the easiest to use in many ways and incorporates tools for affiliate marketers.
- WordPress: WordPress is free, open-source software that can be used to make blogging and other content websites. It is explained more in What is WordPress. With so many people using it, there are countless WordPress themes and other plugins available that make creating virtually any type of site with it relatively easy, although the fact that it is PHP based can be intimidating for some. Still, it is fine for everyone from beginners to the most advanced users. The entire process for this platform is explained in WordPress affiliate website.
Buying niche websites is also an option for those who do not want to build there own.
Build up your website
With so many websites out there, it is necessary to create some good content to stand out. The most obvious place to start is articles. Optimize webpage content offers some tips on writing website content. Make it a point to add articles regularly to keep visitors and search engines happy.
In addition, whenever possible, add other types of content. Videos are an obvious example. These can range from simply reviewing a product in front of a camera to more professionally created videos. Other people create everything from free ebooks to games to attract visitors to their sites. Anything that makes a site stand out, especially if it is free, will likely be a good idea.
Those with ideas but lacking the skills or confidence to create the products should consider freelancer services. Sites like Freelancer make it possible to hire skilled people around the world safely and at reasonable cost.
Join affiliate networks
Those planning on monetizing their sites through affiliate marketing need to join affiliate networks. There are a lot of programs to choose from. The longer one is in affiliate marketing, the more opportunities they will have with various programs. For starters, some of the big networks like Amazon and Clickbank are easy to join and offer a wide range of products.
Search Engine Optimization (SEO)
Until a site becomes established, it will be necessary to optimize it to attract the attention of, and rank higher in, the search engines. This should start with on-page SEO to build the kind site visitors and search engines like.
However, it is also necessary to build links to a site. This is called off-page SEO. Some popular and cheap approaches to this kind of SEO include: