In CPA marketing, some experts say that less action equals more money. That is why CPA email and zip submit offers are so popular. They require a greater volume of traffic to make money, but conversion rates higher, since less visitor input required. The information on and examples of these types of offers below will help you make the most out of your own promotions.
Email and zip submit offers explained
Most of the CPA marketing firms will have free zip and email submit offers featured on their sites. These campaigns serve mostly subscriptions for newsletters or market research purposes. The less input and personal information is required of visitors, the more likely they will be to participate.
Survey sites offering chances to win in exchange the person’s email address are a good place to start with this type of promotion. These are low-involvement CPA marketing offers. Although they pay much less than free trial or sales offers, they are a great way to kick-start a business. As emails about your earnings will come more often, it makes it easier test different offers and stay motivated. Still, there are various disadvantages of running only these campaigns.
How much do low involvement (email and zip submit offers) pay?
You usually earn only around a dollar per lead through these offers, but they convert much better than those of high involvement sales or free trials. This makes them good for those setting up their first campaigns, as these conversions can really add up. In addition, advertising these offers can usually be done through social media, such as a popular Facebook page with the offer on it (check the current policies of the site).
Types of zip code and email submit CPA offers
Most of the offers will be based on something given away to customers in exchange for their email or zip code. That might be a download, free trial or download. In other cases, visitors can get a chance to win something for free by simply submitting. However, some of the offers will require the customer to confirm their email address, and only pay out if they do so. That can reduce the conversion rate of the campaign.
In other cases, in exchange for discounts or a chance to win something, the customer needs to complete one offer on the site, like a subscription or survey. Since you will not get paid, or not receive the higher payout, unless the action is performed, you should try the site and check what the required action is before you start promoting these offers.
Hot niches and zip/email submit
You will find that hot niches are often featured in the zip/email submit categories. These might be related to a new movie, shopping, and a brand new and expensive product. People might get a chance to win these if they fill out the form. You should check Google trends and other sources to gauge the popularity of the products. If you are targeting people to win something like laser eye surgery, you may want to check where you can advertise the offer, and how much interest there is in the niche.
Drawbacks of email submits
Free samples are often offered to people if they fill out a form or give the site owner their email address. Although zip submits are based on market research campaigns and have a lower payouts, they may be better since email submits are getting harder to promote. This is due to people having difficulties with unsubscribing from newsletters in the past. Check the reputation of the site and be ready for more skepticism from visitors before you decide to do email submits.
An example offer
See an example of a free offer below. These offers are usually features on landing pages.
Although the above site requires some further action, the one below only requires an email submit and pays $1.40 per lead.
How to promote zip/email submit offers
These offers can be promoted through social media, email and banners. If you have a freebie site already, you can just feature the free and discount coupon offers in order to be able to make the most out of your conversions.
Article marketing has long been a favorite tool for promoting these offers. Marketers write articles on the topic and submit them to top article directories or feature them on different free online publishing platforms. Then, various SEO techniques, most notably social bookmarking, can be employed to build traffic and rank to the pages.
In addition, you can use these offers on blogs and other sites. Many marketers send some paid traffic to them directly with networks other than Google Adwords (see pay per click networks), which does not like direct linking to affiliate offers.
Keep in mind that some of the campaigns will have restrictions by zip code or area, and that means that you have to filter your traffic or let the visitors know where it is valid before they click on the link.
Lead skimming and email submit offers
Most experts say that, depending on the network, you need to create 20-40 percent more leads than you will eventually get paid for. Lead skimming is a general practice used in low involvement zip or email submit offers. It means that the CPA network will calculate the average percentage of fraudulent leads or signups and deduct the same percentage from all affiliates promoting the offer. The lower the involvement of the campaign, the higher this percentage will be. Basically, you are carrying the risk of people giving out the wrong or fake details and affiliates generating bogus leads. You certainly need to consider all this before you start setting up your zip and email submit campaigns.
Other popular CPA offers
While email and zip submit are the most popular, there are a number of other CPA methods worth noting.
- Short and long forms: More information is required, but these offers pay much more for completed forms. Short forms will require additional lines to include date of birth, full address, etc. Long forms, often used by insurance and credit card companies, will require the most information but may pay $40 or more. Obviously, these will be the most difficult to get people to complete.
- Free trials: These can also be lucrative, but they will require that consumers input credit card information and pay a small shipping and handling fee for the trial product they will receive. Usually, the publisher will receive the commission even if the customer cancels before the shipment is made.
- Downloads: These involve getting people to install some type of game or utility on their computers. They do not require the visitor to input as much information as forms or free trials.