For those with blogs or websites, it is often a good idea to embed video in WordPress for a number of reasons. Here is how and why.
Why embed video in WordPress or any website?
Reading is just one way people like to get information or be entertained. By embedding video, a website can be given a whole new dimension. Embedding videos into WordPress that are related to the topic will often keep people on pages much longer than they otherwise would be. This not only increases the time that people spend on a site, which will help with Google rankings, but it also makes it more likely that people will notice and click on products and ads that may be on the site. Anything that increases the value of a site and helps visitors is good.
Inside vs. outside hosting of videos
Some people want to upload their videos into their WordPress sites to give them more control over their content. This is generally not a good idea for a couple of reasons.
The first reason relates to video marketing. When videos are hosted on sites like YouTube (the more sites the better), they have increased exposure and will probably be viewed more.
Another factor is bandwidth. It is actually kind of a neat deal to host videos on other sites. These sites are paying for the storage and bandwidth when the video is hosted on their servers. This is a good deal for the sacrifice of some control.
While people can get the full benefits of video marketing by using their own videos (those who do not want to make their own might want to hire freelancers to do the job), it is totally legal to embed those made by other people. The only condition is that they enabled embedding when they uploaded the video (the video will not work if they have not). Take advantage of this to add quality videos to a website.
How to embed YouTube in WordPress
With the newer versions of WordPress, embedding video could hardly be easier. There are two ways.
The first is to simply copy the link of the video (the link in the URL box) and paste it into a WordPress post. The only note of caution is that it must not be posted as a hyperlink (or it will simply show up as a link in the post). Therefore, if posting under the Visual tab, highlight the link and click on the “break link” icon in the editor if the link is active.
The second way is to use the embed link feature below videos in YouTube. Find the video you would like to embed and click the Share button just below it. Then, click the Embed button and the embedding code (starting and ending with “iframe”) will appear. Before copying the code, select the size and other options you would like, since this is the major advantage of using this method rather than the first one above. After that, copy the code and paste it into the desired location on the WordPress post. Just be sure you are under the HTML tab (NOT the video tab).
For those who would like a video reference as to how this is done, see the following embedded video in WordPress.
In the unlikely event that the video is not working, check the following:
- Make sure you are using the right link. Be sure you are using the link in the URL box of the video and not the channel of the person who posted it.
- Check to make sure embeds are enabled (it normally is by default). This option is found after logging into WordPress under Settings > Media. Then, make sure the box is checked next to “When possible, embed the media content from a URL directly ont o the page. For example: links to Flickr and YouTube.”
Embed Vimeo in WordPress
Vimeo videos can be embedded in WordPress by posting the video link into a post the same way YouTube videos are. Just make sure this link is not hyperlinked either.
Videos from other sites, to include DailyMotion, blip.tv, Flickr (both videos and images), Viddler, Hulu and Qik can also be embedded in WordPress. A complete listing can be found here.
WordPress video plugins
To address compatibility issues with some sites and offer more options for embedding video, there are a number of WordPress Plugins that can make embedding videos easier for you and more dynamic in the posts. The following are some plugins to consider for those intent on making the most of embedded and other types of videos on their sites.