Traditional advertising methods that utilize outbound marketing like newspaper, TV, and radio have become outdated. Businesses that really want to utilize their advertising budget in an effective manner simply have to take advantage of inbound marketing. One of the best ways to do that is with Hubspot, so this review is dedicated to teaching business owners about this powerful software.
What Is Hubspot And Who Should Use It?
Even though Hubspot is extremely powerful and the centerpiece of online marketing campaigns for many different types of companies, quite a few people still look for reviews about it for a variety of reasons. Hubspot is typically not recommended for small-time, individual business owners that only have an online presence, even though it may work well for larger online businesses that are run by a single person.
This software is really designed for “brick and mortar” companies that may not have the budget or experience to run their own online marketing campaigns, but it is powerful enough for even the largest of corporations that are looking to take advantage of an industry with a lot of potential. The annual price of a Hubspot account is really reasonable when compared with the cost of a single advertising campaign using traditional methods.
The actual costs of using Hubspot will depend on the features that are needed and the number of contacts achieved. Contacts are leads that can come in a variety of ways. While gaining more leads can cause the cost of an account to rise, more leads will typically result in more revenue. A major benefit to using this software is the way that it helps business owners nurture their leads to increase conversion rates and customer loyalty.
Outbound vs. Inbound Marketing
While outbound marketing relies on the consumer to take the first step to result in a sale for a business, inbound marketing actually brings them directly to the company. The major difference here that makes this strategy so attractive and successful is the fact that it brings in new customers with pleasant, useful marketing that results in long-term, loyal consumers.
Outbound marketing strategies rely on clever or flashy advertisements that can be extremely expensive to attract an interest in a consumer. That consumer then has to actually take the initiative to track down that company or their products before the advertising is successful.
With inbound marketing, the process is completely different. A consumer will still have to be interested in a company or their products to actually convert them into a sale, but marketing efforts have a direct effect on the consumers by bringing them directly to their business website. This even differs from typical online advertising strategies in the way traffic is actually attracted to the business site.
Typically, a consumer will have to notice an online ad and then click on it to visit the business website. With inbound marketing, consumers are attracted without advertisements, so they actually want to visit the business site to learn more about the company or their products.
Hubspot Inbound Marketing Software Review
Hubspot is an all-in-one inbound marketing solution that truly offers almost everything that a business will need to get consumers knocking down their door. The only thing that it is lacking is some determination and hard work that are necessary from the business to actually make this strategy successful. They cannot hand success to a company, but they do hand over the right tools that can make it happen.
Before any actual software is used on Hubspot, most new users will likely want to review the extensive training options available here. They offer a lot of excellent information to members to teach them how to utilize their account to grow their business. Personal coaching programs are even available for individuals who will be running the account, although these can come at an extra cost.
Professional Website Creation Without Experience
The first features that new Hubspot members will likely use are the website creation and blogging software tools. They allow a business to actually create their presence on the internet so they can be found and so sales can be generated. The best part is that IT knowledge or experience is not needed to do this successfully to make a professional site.
Creating a blog to go along with a business site is a superb way to utilize search engine optimization strategies that will attract new customers through free, targeted search engine traffic. Numerous different tools are available to help with SEO campaigns that can bring in this traffic to both the actual business site and the blog. Social media tools are even available to help companies establish their presence on various networks and to use them to attract new customers.
Attracting And Retaining Customer Leads
Once a site is running, there is still a lot of work to be done, but Hubspot does not abandon businesses with the next aspect. Customer contacts, also known as leads, are built on the site. The company can then communicate with them to keep them involved with the business and to generate sales.
In today’s competitive online markets, it is simply not enough to just push sales on customer leads if a business expects to retain these leads as long-term customers. It actually requires a delicate balance of sales and customer nurturing to accomplish this feat successfully, but Hubspot also takes care of the hard work when it comes to lead retention.
They have an advanced communications system that allows businesses to contact their leads based on the behaviors and habits of each individual customer. As a result, communications remain relevant and interesting to consumers, which leads to high lead retention rates and higher sales.
Improving Business Revenue
Hubspot is dedicated to helping businesses make more money, so they feature a number of software tools that help in this manner. Advanced analytic tools track multiple revenue channels to measure a true ROI. Without knowing this figure accurately, it is impossible for a business to make reliable financial decisions relating to their inbound marketing campaign.
To actually help them make more money, Hubspot also has tools to help increase conversion rates. These conversion rates can reflect how often a new site visitors turns into a potential customer lead or how often those leads result in sales. A landing page tool helps a business optimize their website for maximum conversion rates, while split testing tools make it easy to reliably test what works the best.
Hubspot Review Conclusion
Our review of Hubspot reveals that it is indeed a powerful inbound marketing software tool that includes everything a business will need to grow through a new, online customer base. The main thing to remember is that they are recommended for serious businesses that are ready to learn their system, create a site, continuously write new content for the site, and market themselves based on Hubspot strategies and tips.