There are many different kinds of insurance, and most people carry at least one kind. The result is a huge industry with a lot of competition among companies. The internet allows people to get fast quotes for a variety of types of insurance. Best of all, insurance affiliate programs are often willing to pay affiliate marketers for every valid lead that simply requests insurance quotes.
Compared with other types of commission payout structures, pay per lead often offers the most potential for affiliate earnings. Unlike typical affiliate commissions, a pay per lead commission doesn’t require affiliates to refer sales for products or services.
Other industries that offer pay per lead commissions will usually pay very low commissions for each lead, but insurance affiliate programs are known for paying high commissions for each consumer requesting a quote. Most of these commissions range from a few dollars to up to $20, but more lucrative group plan insurance industries will sometimes offer even higher commissions.
There are also some insurance affiliate programs that pay for referring other affiliates and even independent insurance agents that purchase leads. Even though commissions for these types of referrals are paid based on performance, some of the networks will pay hundreds of dollars for a single referral of this type.
The insurance industry nearly always offers lead based commissions for a few reasons. The profits made from a single insurance customer over their lifetime amounts to a lot of money, so contact information for potential customers is extremely valuable to insurance companies and independent agents. In addition, these potential customers generally receive quotes from multiple insurance companies at the same time, so the pay per lead structure is a way for these companies to share the cost of each new potential customer.
The best insurance affiliate programs will generally have offers for a wide variety of services like auto, life, health, home, renters and business insurance. Even though all of these services can be promoted by a single affiliate, individual websites will often do better by targeting a specific type of insurance. This is especially true if the website wants to bring in traffic from search engine rankings.
The leading affiliate program for insurance leads is NetQuote. Their affiliate program is only available in North America. They connect consumers in need of insurance in all 50 USA States with independent agents and major national insurance carriers like Allstate, StateFarm, Nationwide, Farmers, 21st Century and Liberty Mutual.
NetQuote affiliates can easily integrate insurance quote forms into their websites with simple links or banners. When these links are clicked, an insurance application will pop-up to allow the visitor to request a quote from competing companies. Each type of insurance quote will award a different commission, which is a set amount paid per lead.
The affiliate program offered by Bankrate Insurance, which is also known as InsureMe, has a smaller selection of insurance quotes than some of the other recommended programs, but Bankrate Insurance offers high payouts for referring insurance agents and new affiliates. Niche websites that target insurance agents or insurance affiliates instead of consumers can do very well with this program.
Bankrate Insurance offers two choices for potential affiliates. They can work directly with Bankrate Insurance or through the Commission Junction affiliate network. Since a large majority of affiliates will run a variety of niche websites that promote different kinds of products or services, joining Bankrate Insurance through Commission Junction is often the preferred choice.
Commission Junction also manages the affiliate programs for a wide variety of other insurance companies, including some of the major carriers like Geico, Liberty Mutual, 21st Century Insurance, Allstate, Travelers and Alliance. Geico is a popular affiliate program in this network partially because they offer motorcycle insurance, which is not commonly available through some of the other major carriers.
One company, Health Insurance Mega Store, offers pay per call commissions for health insurance leads. There are also some specialty insurance companies for services like travel insurance and even pet insurance, but Bankrate Insurance was noteworthy because of their high commissions for referring affiliates and independent insurance agents.
Another leading insurance affiliate program is Insurance.com, although they are more focused on large super affiliates that can refer many leads every month. Affiliates and website owners who already have a strong presence in the online insurance industry are welcome to apply.
Insurance.com offers a wide variety of integrated insurance quotes from companies like The Hartford, Progressive, Esurance and Liberty Mutual. Most of the detailed information concerning their affiliate program is available by contacting them through their affiliate program page. This is likely because their commission rates will vary based on the potential performance of a new affiliate.
A listing of different insurance affiliate programs can be found here.