Affiliate marketing matches those people who would like to work from home at their own pace with businesses who need their products promoted online. Affiliate marketers are compensated in various ways from a percentage of every sale to visitors clicking on or even just viewing ads. The barriers to entry are low, and it is an appealing way to make a living to many people. However, it requires specialized knowledge to beat the competition and succeed.
The affiliate marketing advantage
The best thing about affiliate marketing is that there is no need to open a store or even stock any goods. You just tie up with organizations selling physical or digital products that have affiliate programs and market their goods for them. Many will pay handsome commissions for all sales that you generate through your efforts. There are no direct bosses, office politics, and it is possible to set your own schedule.
The disadvantages of online marketing
The competition is high, and there is no guarantee of making any money. It takes a lot of self-discipline to work the long hours required without being directly pushed by anyone or the guarantee of any compensation. The industry is always changing with new search engine algorithms and ways of doing business.
Those who would like to get started in affiliate marketing first need to know what they would like to market. A lot of thought should be put into finding a niche. The niche needs to have search traffic and related products. For beginners, it should not have too much competition. Keyword research tools should be utilized to help find both the niche and the keywords that will go with it.
The kinds of marketing
There are a number of different forms of affiliate marketing. These range from simple ad networks to digital products and CPA marketing. Those who really want to make money online need to look at all the different forms and decide what exactly they would like to do. Most marketers will end up using a combination of methods.
Affiliate programs and networks
The great variety of different programs means there is a lot to choose from, but it can be kind of overwhelming at times. The following guide to affiliate programs should help you find what is most suited for you.
At some point, you will need to know how to join affiliate networks. Most networks will want to see some kind of website first to show that you are a serious marketer.
Not surprisingly, the software used to create the websites is very important. The following is a guide to creating a WordPress affiliate website, but WordPress, even though it is free, is not the best for everyone. Some more options can be found at site building software.
Software will only take care of the technical aspects of creating homepages. Creating content and website writing are big parts of affiliate marketing. These getting into affiliate marketing should be ready to write a lot of product reviews or other types of content.
Other forms of marketing
While it varies with the marketing style, affiliate marketing is about a lot more than just writing for websites. For example, video marketing can be very profitable. To really make money online, email marketing, social network marketing, viral marketing, PPC and other more advanced techniques will need to be tried.
While some programs will pay just for generating traffic to a site, the best commissions are generated by sales. You will be rewarded a certain sum of money as a commission when the consumer clicks actually makes a purchase on the parent site. That commission is usually a percentage of the purchase price.
For all the challenges of affiliate marketing, the chance to be your own boss is very alluring. The more time you spend on promoting your network, the more money you stand to earn. While it is not practically minting money as some programs present themselves as, it is a good way to generate income for those willing to do their homework and make an effort.