You may have heard about LSI but do you really know what it means? How exactly can it help you rank higher in the search engines? Are you aware that there are tools that can automate the process of finding LSI keywords for your web pages? Well, if you’re still more than a little confused about the process, here are some things you definitely need to know.
In a nutshell, LSI stands for ‘Latent Semantic Indexing’ and is part of algorithms used by search engines to understand what pages are all about and rank their quality. Unlike humans, search engines do not understand the words written on a page, but they are very good at recognizing patterns of related words. Therefore, search engines need to rely on mathematical formulas to rank web content and match it to the right queries. LSI is a part of this.
In simpler terms, LSI refers to the importance of using related terms to complement and support the main keywords found in your pages. If search engines determine that your content thoroughly covers a topic, they will inevitably see you as an authority in your subject and give you a higher search engine ranking. In effect, your LSI rating will tell the search engines just how good your content really is.
For example, if you are writing about a particular topic such as “dog training”, proper LSI may involve the use synonymous terms such as “dog obedience training”, “dog training classes”, “house training your dog”, “training your puppy”, and so on. With these terms in the content, it may become appear more thoroughly researched and authoritative in the eyes of the search engines.
Why LSI matters
Articles that get high LSI rankings are usually those that cover the topic very extensively, as they cover the most important parts of the topic. Unlike keyword placement and other more traditional ranking factors, good LSI requires that writers put special effort into their articles. Google and other search engines know this and have increased the importance of LSI while downgrading other factors.
Other advantages of LSI
When starting with LSI keywords before writing on a topic, you have a lot of ideas that can be used to create better articles and to write them faster.
Finding LSI keywords
To find the right LSI keywords to use in articles, it is necessary to look at the top sites for targeted keyword phrases and see what common terms and topics they are using. While this can be done manually with Excel, it is obviously a time-consuming process that is best left to software.
Web Content Studio
Web Content Studio (WCS) is an ingenious SEO tool created by Dr. Andy Williams designed to help you write articles that will rank higher in the search engines. It does its job by analyzing the top 10 resulting pages in Google for the primary keyword or keyword phrase you want to use and then giving you the exact keywords and phrases that appear most often in those pages. These are the theme keywords that will help you rank higher in the search engines.
After grabbing these theme keywords, you can then proceed to write your article using WCS’s built-in WYSIWYG editor. You can also analyze your article to see if you need to make any more adjustments. WCS comes with a 60-day money back guarantee so you can confidently ask for a refund if the software doesn’t work for you.
Ultimate Keyword Theme Extractor
The Ultimate Keyword Theme Extractor (UKTE) works very much in the same way as WCS does. It scrapes theme keywords from the top 10 resulting pages in Google, Yahoo and Bing for your primary keyword or keyword phrase in about a minute or so and allows you to write theme keyword rich articles using the Ultimate Content Analyzer Pro. It will also guide you on where you should best put your theme keywords for maximum results. The UKTE comes with a 30-day personal email support program and a 365-day money back guarantee so you can actually try it for a year without worrying about your investment.
When writing good, informative articles, the right LSI keywords often come naturally. However, it is best not to leave this to chance and utilize LSI tools. Besides, having the right LSI keywords there helps speed up the writing process by it ideas and direction. If at all possible, utilize LSI tools to give you better and faster articles.