There are tons of different resources that people can use to learn about online marketing, but many people that want to pursue a career in this field will often want to get an online marketing degree. This is an actual accredited college degree program, although it is really a bachelor or master’s degree specialization program.
What is an online marketing degree program?
Students who want to pursue a career in various marketing fields, either online or offline, will likely want to have a specialization in online marketing. This type of degree puts people on a lucrative career path in fields like product advertising, internet marketing, communication, marketing research, brand development, and even management.
Online marketing involves understanding a lot of complex strategies and how to effectively use them to grow a business or sell a product. Since the world has become much more technologically advanced, people with these types of skills are and will continue to be in high demand. Going to college for this type of degree program puts students in the position to take control of their lives.
These programs are extremely flexible since graduates are in such high demand. Many online based colleges offer these degree programs, as do those with an actual campus and classrooms. For this reason, it is really one of a handful of good career choices that can be completed by people in a variety of situations, including parents who want to go back to school.
The benefits of an online marketing career
Most people want to make a lot of money or at least enough not to worry about how the bills are going to get paid. Online marketing as a career choice has a very reasonable starting salary that many people in other professions would love to be making at the end of their career. Senior marketers with an excellent resume can be highly sought after individuals who get offered salaries comparable to doctors and lawyers.
Beyond money, marketing can be a very rewarding career choice. Marketers get to have a hand in influencing the general public to think in a certain way or to buy particular products. This can be a powerful responsibility, so it can be extremely rewarding to do it in a way that actually helps people decide on reliable purchases.
In addition to being a great career choice in the corporate business world, online marketing is in high demand for internet-based businesses. Marketers with extremely effective techniques and strategies can easily make a living as an online freelancer.
Another popular choice is to write books or assist with building commercial marketing tools, both of which can be very lucrative and rewarding professions. To a certain extent, this variety of choice and freedom to work as a freelancer really gives online marketing professionals a lot of job security because they can start making money almost overnight if they ever lose their real job for any reason.
Real college degrees vs. coaching or training courses
Online marketing is a unique degree program because there are actually thousands of sites devoted to this topic online. As a result, there are a lot of coaching or training courses that teach this type of information. However, it is important for potential students or purchasers of these courses to understand that most of these training courses are not intended to be anything equivalent to a college degree program.
There is a huge world of internet marketing that is basically run by people that are not formally educated in the industry. Although this is a completely legitimate and accepted way to make a comfortable living, high school graduates that are researching degree programs need to understand this major difference to be able to find a real college to attend for this type of education.
In general, online marketing courses that are not from formal educational institutions are designed to help people that have other careers make money in this industry from the comfort of their own home. This is actually a real way that millions of people across the world make a full time living or at least some type of income to supplement earnings from a real job.
Marketing degrees vs. specializations
One very crucial thing that may be initially confusing for many people is the difference between an actual online marketing degree program and a specialization. When a student is trying to decide on a potential career path, it is very important to be informed about this difference to be able to make a proper decision that will last for life.
There are some colleges that actually offer a full degree in online marketing. This is highly recommended for students that want to be able to work hands on in this industry. Some of these programs may not be accredited, so it is important to do research on any program before making a final decision. In many cases, individuals interested in these programs may not have the aspirations to get promoted into upper management or run their own business.
Specialization programs are more ideally suited for students who want to pursue a wider variety of careers where it is important to have this knowledge even though it may not be the primary duty of their job. These can be management or business administration related careers with companies that run online marketing campaigns.
People in these career paths will typically end up overseeing a team of marketers that is responsible for carrying out the actual work. As a result, the entry-level positions will often be marketing related, but the educational focus can help to propel those employees towards promotions.
Some top programs
Florida Tech, Kaplan University, International Academy of Design and Technology and others offer accredited online marketing degrees. University Degree Online is a good place to start, but anyone pursuing such a degree needs to do very extensive research of all the options.