If your affiliate offers are not making what you hoped, you should take a look at what advanced marketers are doing. It is likely that your conversions are lower because you are unable to differentiate your offer from those by others. Just like experts in internet marketing, you need to create pre-sales pages. A pre-sale page (presell page) is a special connection between building interest and redirecting visitors to a sales offer. In the below article, we are going to cover the steps how to create a simple page that makes all the difference and gets you more affiliate commissions; no matter if you are a private network affiliate, ClickBank or CPA marketer.
When to show the pre-sales page
If you are using paid traffic or pay per click campaigns as an affiliate marketer, you must create your own pre-sales page before sending the traffic to the offer. Advertisers do not like affiliates sending traffic to paid offers. In addition, these pages will help you create initial interest in buyers, capture their email address occasionally (with a squeeze page) and personalize your offer. If you are promoting a very popular product, chances are that the visitor, who has a strong interest in the topic, has come across the product multiple times before. However, if you can capture the interest and highlight the major benefits of the product, answering the main question the customer has in mind when clicking on your link: “what is in it for me?”, you can still make them buy. Therefore, the pre-sales page is shown before the visitor can see the full details of the offer. Even when sending your existing customers to a pre-sales page, you will see more conversions and better targeting results.
Advantages of pre-sales pages
You will find that pre-sales pages can help you differentiate your offers in many ways. You can personalize your offer, add your own testimonial, conclude what the sales letter says about the product and help your customers make informed decisions. Pre-sales pages can stand alone, or they can be embedded in your website. A pre-sales page might also be designed simply to create interest and introduce the benefits of the product. You can create a video overview, which can be the perfect solution when selling software or downloads online.
How to build a pre-sales page
You can find plenty of free pre-sales page templates on the internet. You can use a simple bullet point structure when you list the main benefits of the product. You might also share your experience with the product, telling the visitor the solution it helped you to achieve. For example, in case of a weight loss product, you can write down all the achievements, to include: cutting inches of your waist, feeling more energized and so on.
The final line of the presell page will include a call to action, and without this part, you are never going to earn commissions. The call to action will simply ask your visitors to see the web page that offers the solution to their problem. A link that leads to the sales page should be included either in the text or as a special button. Make sure that you do not include too much or too little information, so you can maintain interest without giving away the solution itself.
The tools and principles outlined in squeeze page building and creating landing pages can be put to work when putting together pre-sale pages.
Types of pre-sales pages
You can create a short article on your blog, and if it is written in a form that it will make people check out the affiliate offer, it can be considered as a presell page. Some people prefer video pre-sales pages, and these are usually product tours or reviews. For example, if you are trying to sell software to people, you could purchase it yourself and list all the features in the video. Make sure that you only give out the basic information and get people to try to find out more by clicking on your affiliate link. Qualifying visitors initially is the main purpose of pre-sales pages.
Another method is to make a special offer in the presell page to include offering a discount, guidance or even complementary products. For example, you might be blogging about autoresponder services. You create a page telling your customers about the benefits of the one you are talking about. At this stage, you might offer to provide them with free training on building and maintaining a mailing list if they buy. Making the offer appear irresistible for potential buyers and complementing the message included in the original sales page is best done using presell pages.
It is also recommended that you add your own unique ideas while creating a page and sending traffic. Remember that creativity always stands out from the crowd.