SEO tools are used by virtually everyone who promotes a web site. They can save a good deal of time and make one’s efforts much more effective. However, there are limits as to what they can do, and they should never be regarded a way to totally automate the SEO (search engine optimization) process.
The different kinds of SEO tools
Anyone investing in or using SEO tools should remember that they are best thought of as aids and not a way to avoid the work that good SEO requires. Those looking to promote websites are better off using white hat techniques. While search engines frown on SEO, with white hat techniques designed primarily to add value to the web while calling attention to your content, SEO is mostly indistinguishable from the way sites naturally attract attention and links over time. While more work is required, there is little danger from search engine penalties and algorithm changes.
Those using black hat methods can use SEO tools to automate much of the process. However, these techniques, while easier initially, can lead to a site being permanently dropped from the search engine results if discovered. On the other hand, while white hat methods cannot be totally automated, they are far safer over time. Therefore, SEO tools should simply be looked at as assistants to help one in building better web sites and promoting them. Any tool that promises thousands of links quickly and easily is most certainly black hat or giving links that are mostly useless. Good, long-term SEO requires work that cannot be totally automated.
Good SEO tools
SEO tools that are worth investing in do not promise the world. What they do is take out some of the guesswork and automate the tedious parts of SEO work that can be done by machine. They will aid webmasters by making their time more productive and giving them the information they need.
Good SEO begins with finding the right keywords before even starting on a site. To find these keywords, some type of software needs to be used. Anyone with a Google account can use their free keyword tool that works fairly well for most purposes. For more advanced users, it is usually best to invest in one of the following keyword research tools. They give far more in-depth analysis of keywords to find the ones that will be easiest to rank in. Furthermore, depending on the tool, there are features for finding the right niches as well as tracking a site’s progress. There are sometimes features for analyzing the competition so that one can reverse engineer top websites for higher rankings.
When building a website, it is also a good idea to use tools to check on-page SEO. Parts of the page such as the titles, descriptions, links, keyword density, errors and anything else that can affect rankings should be checked to flush out any errors . Fortunately, a web search can find a number of free online tools that will do this. One of these is http://www.seoworkers.com/tools/analyzer.html. It will analyze a page for SEO value on various points to include keyword density, the length of the description tag and various other factors that can affect a page’s ranking. Furthermore, it will suggest ways to improve the page for better ranking.
Google’s Webmaster Tools offers great ways to find errors on sites and gives other useful traffic information that can help a webmaster get better rankings.
For those using WordPress, ClickBump offers some great themes and tools for maximum SEO. As every post and page is being built, suggestions will automatically be offered on various aspects of on-page SEO to improve rankings, to include an LSI tool.
Using LSI involves including terms and phrases related to the main keywords in the article. The process is explained in LSI tools (there are also LSI tools for those not using WordPress). Because search engines are relying less on factors such as where keywords are included on a page, as these are too easy to manipulate, LSI has grown in importance since it is a much better indicator of a well-researched article that covers the topic thoroughly.
Off-page SEO tools
As covered in off-page SEO, there are a number of different ways to build and attract links to websites. There isn’t too much SEO tools can do for guest blogging and some of the other methods covered. However, the following have tools that can automatic some tasks and make others more effective.
Social network marketing and social bookmarking
Social network marketing and social bookmarking are related to each other and require similar strategies. Basically, the goal is to build a following and get your content noticed on different social networks. Once it is noticed, links and increased traffic will follow. Facebook, Google Plus and Twitter cover strategies for these networks and tools people have created for them.
While there are a number of tools for building what is called social proof, Synnd is by far the most effective. If offers various services to include Facebook likes, social sharing, blog comments, article/video submissions, voting up articles on social news sites, social bookmarking and other services. What really makes it special is the fact that the work it does is mostly automated and comes from an international network of subscribers to make it natural in the eyes of the search engines.
For blog commenting, Google Alerts or Blog Comment Demon can be used to find good blogs for commenting. There are also tools that automate the whole process with spam comments, but these are black hat and a poor long-term strategy.
Getting links from relevant websites, while delivering some of the best links, leaves little room for automation. However, tools like Market Samurai can be used to find good sites to approach for linking.
Getting maximum gains out of RSS submissions involves submission to a lot of different directors. RSS Submit helps a lot with this. Those sites that allow automatic submissions can be handled with one click. Once that is done, the tool can be used to greatly speed up the process for those sites that require manual submissions.
While article marketing is not nearly as effective as it used to be, there still is value in it. Article submission software can also be used, but mass submissions should be concentrated on promoting Web 2.0 properties.
Website organization and management
For finding and tracking keywords, rankings, monitoring a site for problems and a wealth of other features, consider SEO PowerSuite and Moz for good overall site and SEO management tools.
To see which SEO tools are most effective, it is necessary to use SEO checkers. Without proper monitoring with these tools, there is no real way of knowing for sure what SEO efforts are working for any one site. Of these tools, backlink checkers, for finding out what link methods are working and other info, are the most common.