While some forms of link building have become less effective with changes in search engine algorithms, using Web 2.0 blogging properties for backlinking still can boost site rankings. As long as it is done in the right way, it remains a top way to push a site up in the search engines. At the same time, it provides other benefits to those who would like to bring new visitors to websites and fresh forms of revenue.
Building links with Web 2.0
Web 2.0 covers a wide range of sites that allow users to share information and collaborate online. Although this can include everything from YouTube to Twitter, the following information is best used with various blogging and publishing platforms to include Squidoo, HubPages, WordPress.com, Blogger.com and Weebly.com. Find more at free online publishing platforms.
In addition, social networking and social bookmarking sites, article directories, blog services and other social portal sites are listed by page rank here. See strategies for these other forms of Web 2.0 at video marketing, social network marketing, social bookmarking, article marketing and blog commenting.
Basically, this process starts with selecting a number of Web 2.0 sites and posting articles and related content on them. This needs to be quality content that engages users and is related to the site you will eventually link to. In addition, it should use keywords and other principles of on-site SEO to make the content attractive to search engines as well as users. Creating this content is going to take time, but sometimes the same content, modified to make it unique, can be used across different Web 2.0 properties.
Within this content, include links back to the site you want to rank higher in the search engines. Do not overdo the linking; some articles may not even have any external links. In addition, be careful to vary the links and anchor text across the different sites. Eventually, some of the link juice from these high PR pusher sites will ultimately flow back to your main site.
Building page rank on Web 2.0 properties
However, without a little help, there may not be enough link juice to make the links worth the time. To make these links really meaningful, steps should be taken beyond just adding content to these sites regularly.
One good way to bring more attention and rankings to your content on Web 2.0 sites is to interact with their communities. This works differently with each site, but most offer some ways to comment on other’s content (this will leave a link back to your profile), to friend/follow people and so on. By interacting and attracting a following, you are gaining several things:
- Potential income can be generated since many Web 2.0 sites offer ways to advertise and monetize content.
- New ideas, contacts and information are often gained by reading the content of others and interacting with them.
- Eventually, more visitors will mean natural links and better ranking for your content.
Therefore, try to interact in a positive way as much as possible. This should start with building complete profiles on every site you publish on.
For an added boost, it is usually necessary to do some link building to these properties so that they will in turn pass on enough ranking to your main site. For this, many off-page SEO tactics are effective. Some of the most widely used for these types of sites include article marketing and social bookmarking.
It is best to stick with white hat SEO techniques when linking to these Web 2.0 properties. However, it is less dangerous to venture into grayer areas with this type of linking since the main site is not directly receiving these links.
Pros and cons of using Web 2.0 for link building
Most internet marketers and business owners use web 2.0 sites for a lot of good reasons. It can help online marketers get in touch with their target clients a lot faster and easier, and it dissolves the different barriers that may limit an online business owner’s reach. As such, it can be considered as a powerful medium that can help promote businesses and brands quite effectively than it would be with everything concentrated on one site.
Using web 2.0 sites is also a great way to build keyword targeted links to your sites. As you know, the more authority links pointing to your site, the more relevant and the more credible it becomes in the eyes of the search engines.
Another great thing about using web 2.0 sites is that some of them offer dofollow backlinks. As such, you can be sure that the search engines will recognize these backlinks and give them due credit by passing on some valuable link juice to your site. However, you should not let a nofollow tag automatically stop you from using a particular web 2.0 site. Having variety is important, and they will still bring in some traffic.
Best of all, you can get all of these benefits without spending a single cent.
On the downside, you are losing control over your content when it is on a site you do not own. Although you should be ok if you follow the rules and common sense, there are stories of Web 2.0 sites taking down peoples’ content due to sudden policy changes or for no apparent reason at all. In addition, while it is possible to profit directly from the work you do on these sites, at best this will only be a percentage of what you could have made if the transaction had taken place on your own site.
In addition, it is important not to overdo things. Do not create too many links from a single Web 2.0 to the main site. Make the links appear as natural as possible. There should be a limited number of links, from related content that build up over time. Be careful about linking between Web 2.0 properties since this will create patterns that search engine algorithms can detect. Links could lose all their value or worse if this occurs.
A lot of this comes down to the time spent creating these properties to the benefits in ranking and exposure they provide. While this will vary with everyone, it is a good idea to consider this type of linking in at least a limited form for every type of site.