Apart from those running shopping sites, online marketers promoting affiliate products invariably rely heavily on landing pages. Good landing pages are designed with a single end in mind – and that is to “seal the deal” effectively. Landing pages mainly exist to convert traffic into paying customers. They can make a huge difference but only if they are designed and used properly.
The importance of having a good landing page is as follows. Targeted traffic, such as that from email marketing or PPC campaigns, needs to be sent directly to a landing page for the best chance of a sale. If it is sent to a homepage or other page on the site not focused on the product, a far higher percentage of the traffic will bounce away from the site or fail to convert. This is because people are easily distracted and will not take the action the marketer desires if they are not kept focused on the product. Regular pages are not as effective at converting traffic as landing pages because they are not built with a specific end in mind.
Use the basic principles covered in creating landing pages that match your marketing campaigns. Don’t worry if you don’t know the first thing about designing or writing codes. There are a lot of WordPress themes and plugins as well as some useful landing page generators that can be used in build effective landing pages.
WordPress themes and plugins
WordPress themes offer numerous templates that can be used to optimize and/or to add other functions to your page should the need arise. These themes are also quite simple to use and often come cheap (some are even offered for free).
WP Spire ($77)
The creators of WP Spire claim it to be “THE” WordPress Sales Letter Theme. With WP Spire, you can create totally customizable landing pages (as well as squeeze pages and sales letters) in different designs. WP Spire also offers several built in sales page elements (optin boxes, guarantee boxes, testimonial boxes, bonus boxes, fast action boxes and order boxes) that can be used in designing your landing page.
MaxInbound ($49 for single site; $99 for multi-site)
The MaxInbound plugin is easy to use and customize – no coding required. It provides free graphics, call to action buttons and 3rd party email list forms, among others. MaxInbound also facilitates one-click duplication of existing landing pages.
Premise Premium Plugin ($85 for Starter Edition; $165 for Ultimate Edition)
With this plugin, you can create landing pages using an easy point-and-click interface. You also get free training on writing your copy and optimizing your page as well as complimentary custom images with your purchase.
To use the landing page template, it is first necessary to buy and install the ClickBump Engine theme. However, this is one of the best and most popular WordPress premium themes in use today. In fact, it is what this site uses!
WP Sales Engine ($97)
Impact Page Builder ($49 – Single Site; $88 Unlimited License)
The Impact Page Builder plugin is very much compatible with all WordPress themes and gives you total control over the appearance of each and every one of your pages.
WordPress Landing Page Templates ($11.98)
WordPress Landing Page Templates contains 12 unique templates for creating everything from sales to squeeze pages. This is a good, inexpensive place to start with great templates that are super easy to edit.
Free WordPress Landing Page Themes ($0)
Made specifically with internet marketers and online business in mind, the Free WordPress Landing Page Themes includes 10 different themes and color combinations. You can download the package here.
As you can see, WordPress makes it easy to create landing pages, as it does so many other things. With these WP themes and plugins and landing page generators, you can definitely take the crunch out of the task of building landing pages. So go ahead and check them all out now. More details on how to create the best landing pages can be found at creating landing pages.